An independent dealer review reply checklist
Use this when a new review lands between deliveries and you need a calm public answer.
Separate sales vs service tone
A deposit dispute and a comeback repair need different ownership language. Do not copy-paste one script.
Decide reply vs report
Report only when a published policy looks broken. Most unhappy-but-honest posts need a calm reply.
Draft three beats
Thank them, own the next step without arguing private deal terms in public, and invite a desk or service-manager call.
Log date and channel
Note Google vs forum vs BBB. Patterns across channels matter more than any single star.
This guide is general information, not legal advice. Platform and search engine policies change; links go to each one’s own page.